New Media Order Conference #2

Chris Anderson & Christian Hernandez & Levent Erden

  "What if YouTube is the snack and the television is the main course?"

The next session of the New Media Order Conference was a panel with the participants, Christian Hernandez from Facebook, Chris Anderson from Wired and Levent Erden from Euro RSCG. The concepts of "me as a filter" and "me as a recommender (also known as word of mouth)" were not brand now but they were represented in a creative way for sure. What their discussion revealed to me was the wisdom Levent Erden had since most of the thoughts he presented were bearing unique and important insights about our lives. Erden claimed that we as the Turks live for today and "the long term" in our minds could approximately be one month. What matters here is that according to this view the changes in our lives don't happen gradually but suddenly and immediately. Combined with Hernandez's claim that sharing is very important in our culture, it rose the question whether it could really be because we internalized sharing, Facebook has become such an important phenomenon in our lives. I don't know, we should certainly count it among several other reasons.

Erden also claimed that the concept of social media is wrong in the semantical sense since we have become more asocial creatures. The name he suggests for this new phenomenon is rather interesting: "Tekil sosyallik", which would possibly mean "Singularly social" or like that. The notions that we hold on to these services is related to the fact that we feel the need to belong and this is a justification for our loneliness are not entirely new again (like almost everything else) but we should be reminded of them again in my opinion.

The quotation above is from Chris Anderson by the way.

- David Goodman's speech had nothing interesting for me to be completely honest, as a person who opposed to Last.Fm being bought by CBS; I prefer not to comment on anything mentioned.

Cenk Uygur

"Your audience is your gatekeeper"

Cenk Uygur, along with Seth Godin, gave one of the most inspirational speeches in the conference. His ideas seem to have grasped the spirit of the new media completely. He claimed that there was no need for groundwork capital in the online media nor is there a need for audience capital. You just need to put something worthy of being seen and it will be found. In the new media, the audience itself is the gatekeeper, the one who will decide upon your faith as an upstart.

Cenk Uygur also claimed that Google TV and Apple TV will change the way people watch TV as they enable the viewer to just type the name of the show to watch it. The way Uygur seen TV was also important as he indicated that it is composed of fake entertainment executed in a partial way to protect to relationship between the show hosts and the celebrities or the politicians. Uygur rejected that idea and in between the lines, one could notice that he endorses the idea that they won't change and it is the politicians and the celebrities who should change. Contrary to Erden's opinions, Uygur believes that change is a slow, gradual thing that grows up to be noticed when it has already affected everything in a radical way.

Finally, we have Seth Godin, but you'll have to wait until tomorrow.

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